FY24 Communications Audit

  • The school district partnered with the National School Public Relations Association (NSPRA) to conduct a Communications Audit which included:

    • A district-wide communications survey (conducted in September 2023)
    • Focus groups with key audiences
    • A review of district materials (print and digital publications, policies, goals, media coverage, websites, etc.)

    A communications audit determines current communications tools’ effectiveness, strengths and weaknesses, and recommendations necessary for communication plans to work even better.

    What is an NSPRA Communication Audit?

    • comprehensive assessment of current communication efforts and the effectiveness of the overall program.
    • snapshot of current perceptions about our schools, district, and leadership.
    • tool that provides baseline research to evaluate progress and a framework for developing our communication plan.

Key Audience Focus Groups

    • Business & Community Leaders
    • Communications Staff
    • District Leadership
    • Elementary School Parents & Guardians
    • Secondary School Parents & Guardians
    • Principals
    • School Board Members
    • Student Council Members
    • Superintendent
    • Support Staff
    • Teachers

Key Findings

The Path Forward - Recommendations

  • NSPRA Communication Audit ReportThe Communication Audit Report made seven recommendations based on the key findings. Each recommendation contains a number of actions to help achieve these goals. The recommendations address immediate communication needs as well as those that are ongoing or that should receive future consideration as part of long-range planning. Some recommendations may be implemented right away, others may take months or years to fully implement. The district remains steadfast in its commitment to address communication challenges and continue to strengthen the relationship between the district and its key stakeholders.


    1. Create structures and develop plans to support the communication function.
    2. Incorporate marketing strategies into strategic communication efforts and planning.
    3. Create and implement a budget communication strategy.
    4. Maximize the communication potential of the district and school-level websites.
    5. Increase transparency regarding decision-making processes, particularly the role public and employee input plays.
    6. Implement standardized parent communication practices across buildings and departments.
    7. Create and enforce protocols for individuals with communication responsibilities.


    Next Steps

    The communications team will create a strategic communications plan based on audit recommendations. More information to come!

Last Modified on February 21, 2024